Solar.com
solar vendors directory
Project Overview
This project focused on designing a clear, user-friendly platform for Solar.com that simplified the complex process of choosing a solar provider. The goal was to create an intuitive step-by-step experience that guided homeowners from exploration to connecting with the right installer for their needs.
Challenges
Solar.com needed to transform a complex marketplace into a user-friendly tool, one that:
– Educates homeowners about solar options without jargon.
– Tailors recommendations to each user’s specific roof, energy usage, and goals.
– Transitions users effortlessly from exploration to connecting with trusted installers.
My Role
As the design lead on the Solar.com project, I guided the product vision from concept through delivery. My responsibilities included:
– Stakeholder Alignment — Collaborated with Solar.com leadership to define goals and prioritize features that balanced education with conversion.
–User Flow Mapping — Designed the end-to-end journey to make a complex process approachable, ensuring users moved smoothly from learning to booking.
– Wireframing & Prototyping — Created and iterated on interactive prototypes to test clarity, pacing, and usability with real users.
– Visual Design & System — Developed a modular design system that emphasized trust, simplicity, and scalability across devices.
– Collaboration with Development — Partnered with engineers during handoff, QA, and responsive adjustments to ensure a seamless final implementation.
– User Testing & Feedback Loops — Conducted usability testing and incorporated insights to refine navigation, content hierarchy, and interaction patterns.
Outcomes
The redesigned platform not only simplified the customer journey for homeowners but also increased the overall value of Solar.com as a business asset.
By transforming the domain into a polished, user-friendly marketplace, the owner was able to successfully position and rent the domain to another company, turning it into a revenue-generating business.
Introduction
For many homeowners, going solar can feel overwhelming. Whether choosing between providers, understanding equipment options, and navigating quotes.
Solar.com aimed to simplify this process through a user-centered platform that demystifies the journey from “I’m curious” to “I’m ready.”
As design lead, I crafted a seamless experience that blends clarity, guidance, and trust.
Conclusion
The Solar.com project demonstrated how thoughtful design can transform a complicated decision into a confident choice. By breaking down the journey into clear, approachable steps, we not only improved the homeowner experience but also strengthened the platform’s value as a business. The work highlighted the importance of aligning usability with trust, showing how design can empower users while driving long-term growth opportunities.
