Weed.com
Cannabis E-commerce platform
Project Overview
I led the redesign of Weed.com, a cannabis e-commerce platform focused on simplifying product discovery and purchase for a wide audience. The project required balancing intuitive shopping experiences with the unique challenges of a regulated industry - from age verification and state-by-state compliance to ensuring privacy and security for customers.
Our approach modernized the platform’s look and feel, steering clear of stereotypes while creating a trustworthy and engaging shopping experience. The redesign streamlined navigation, highlighted product variety more effectively, and integrated compliance features seamlessly into the flow.
Impact
The new design increased user engagement, boosted sales, and earned positive feedback for making cannabis e-commerce both accessible and responsible.
Introduction
Entrepreneur and domain owner Alexander Tabibi brought me on to help redesign several of his high-value domains, beginning with Weed.com. Together, we transformed it into a secure, user-friendly e-commerce platform tailored for cannabis consumers.
The redesign carefully balanced compliance requirements, privacy protections, and consumer appeal, resulting in a modern shopping experience that felt both trustworthy and engaging. The launch was well-received by users, drove stronger engagement, and contributed to a meaningful growth milestone for the business.
Landing page - video walkthrough
Comparison: Original Design | New Redesign
Redesigned Home Page
The homepage served as the gateway to the Weed.com experience, designed to be sleek, welcoming, and instantly engaging. From the first interaction, it set the tone for trust and discovery, reflecting both the freshness of the brand and the breadth of products available.
We structured it with clear, intuitive sections that highlighted different product categories, featured items, and promotions, all anchored by a simple, hassle-free navigation bar. More than just an entry point, the homepage became an effective tool for product discovery and customer engagement, guiding users seamlessly deeper into the platform.
Integrated search
We designed the search experience to be both powerful and effortless, helping users quickly find what they needed within a large and diverse product catalog. Auto-complete suggestions and advanced filters made navigation intuitive, while clearly categorized results streamlined product discovery. To support decision-making, we optimized product descriptions and surfaced key details directly within search results, reducing friction in the shopping journey.
The result was a feature that not only accelerated browsing but also enhanced overall customer satisfaction by making product discovery seamless and reliable.
Product Selection
A key part of the Weed.com redesign was showcasing the breadth and credibility of the product offering. The platform brought together a curated mix of items from trusted vendors alongside Weed.com’s own branded products, creating a balance between variety and exclusivity.
We worked closely with vendors to ensure accurate product data, compelling imagery, and consistent categorization, which allowed us to present the catalog in a way that was both informative and easy to navigate.
Weed FAQ
Our FAQ section was carefully designed to anticipate and resolve customer concerns, fostering trust and making the shopping experience smoother. The content covered key topics such as product specifications, shipping timelines, return policies, and the legal considerations of purchasing cannabis online. Answers were written in clear, accessible language that avoided jargon, ensuring users could quickly find reliable information without needing additional support.
By addressing these common questions upfront, the FAQ helped reduce customer uncertainty, cut down on support requests, and reinforced confidence in the platform.
Cannabis inspired community
For the management team, it was essential to shape Weed.com as more than just an online store. It needed to feel like an immersive hub for cannabis enthusiasts.
The vision was to create a space where users could not only shop but also connect with one another, share experiences, and expand their knowledge about different cannabis products and their uses.
By fostering a sense of community and belonging, the platform aimed to strengthen customer loyalty and position Weed.com as a trusted destination in the industry.
Building the brand in 3D
Instead of relying on a static logo, I created motion-ready variations in Spline 3D that captured the futuristic tone of the product. These dynamic assets were designed to adapt across mediums. This approach allowed the branding to evolve seamlessly alongside the product experience, reinforcing a sense of innovation and cohesion wherever users encountered the brand.
Using Spline to build modern branding
Using Spline to build modern branding
Closing summary
his project demonstrates how combining user-centered design with data-driven insights, robust age verification, and emerging technologies like 3D visualization and augmented reality can transform the e-commerce experience in a highly regulated industry such as cannabis.
By approaching the redesign holistically: prioritizing legal compliance, building trust through security and transparency, and fostering an engaged community around the brand, we not only modernized Weed.com but also drove significant growth in both sales and user engagement.
