Description

Description

Description

An app for ski racing enthusiasts to follow their favorite sport. Created in collaboration with Ski Racing Magazine and United States Ski Association.

An app for ski racing enthusiasts to follow their favorite sport. Created in collaboration with Ski Racing Magazine and United States Ski Association.

An app for ski racing enthusiasts to follow their favorite sport. Created in collaboration with Ski Racing Magazine and United States Ski Association.

Constraints

Constraints

Constraints

My team was interacting with 2 independent stakeholders which made our communications and alignment complicated.

My team was interacting with 2 independent stakeholders which made our communications and alignment complicated.

My team was interacting with 2 independent stakeholders which made our communications and alignment complicated.

MY PART WAS:

MY PART WAS:

MY PART WAS:

User Research, Information Architecture, Customer Journey Maps, User Testing, Visual Design, Developer Handoff

User Research, Information Architecture, Customer Journey Maps, User Testing, Visual Design, Developer Handoff

User Research, Information Architecture, Customer Journey Maps, User Testing, Visual Design, Developer Handoff

Team: Rocketmade

Team: Rocketmade

Team: Rocketmade

Clients: Ski Racing Magazine and USSA

Clients: Ski Racing Magazine and USSA

Clients: Ski Racing Magazine and USSA

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden its audience by launching a mobile app.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden their audience even more by launching a mobile app.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden their audience even more by launching a mobile app.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

After conducting a round of workshops such as discovery sessions and user interviews, I came back to my team to present the findings.

After overcoming initial challenges we came back to our team and presented the findings. Having analyzed the newly baked API we became to sketch solutions based on what we learned with our clients.

After conducting a round of workshops such as discovery sessions and user interviews, I came back to my team to present the findings.

After getting aligned with the team and analyzing provided APIs, we started collaboratively building an information architecture of the app.

Upon coming back from the trip, I summarized all the findings and started working on the experience design of the app. I started by collaborating with our back end engineers to incorporate real-world data into our design knowledge base.

Upon getting aligned with the team and analyzing provided APIs, we started collaboratively building an information architecture of the app.

For the visual design, it was important to incorporate certain elements of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding. 

For the visual design, it was important to incorporate certain elements of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding. 

For the visual design, it was important to incorporate certain elements of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding.