An app for ski racing enthusiasts to follow their favorite sport. Created in collaboration with Ski Racing Magazine and United States Ski Association.

To come up with new ways of telling stories behind art using latest technologies.  Integration of those technologies into existing business model to improve current and create new revenue streams.

An app for ski racing enthusiasts to follow their favorite sport. Created in collaboration with Ski Racing Magazine and United States Ski Association.

My team was interacting with 2 independent stakeholders which made our communications and alignment complicated.

We launched the augmented reality storytelling platform for street art. It led to growth in revenue by increasing ticket and merchandise sales. It also made possible for business to team up with new partners.

My team was interacting with 2 independent stakeholders which made our communications and alignment complicated.

User Research, Information Architecture, Customer Journey Maps, User Testing, Visual Design, Developer Handoff

Research & Understanding, Information Architecture, User Flows, User Testing, UX
and Visual design, Developer Handoff

User Research, Information Architecture, Customer Journey Maps, User Testing, Visual Design, Developer Handoff

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden its audience by launching a mobile app.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden their audience even more by launching a mobile app.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden their audience even more by launching a mobile app.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

After conducting a round of workshops such as discovery sessions and user interviews, I came back to my team to present the findings.

After overcoming initial challenges we came back to our team and presented the findings. Having analyzed newly baked API we became to sketch solution based on what we learned with our clients.

After conducting a round of workshops such as discovery sessions and user interviews, I came back to my team to present the findings.

After getting aligned with the team and analyzing provided APIs, we started collaboratively building an information architecture of the app.

Upon coming back from the trip, I summarized all the findings and started working on the experience design of the app. I started by collaborating with our back end engineers to incorporate real-world data into our design knowledge base.

Upon getting aligned with the team and analyzing provided APIs, we started collaboratively building an information architecture of the app.

For the visual design it was important to incorporate certain element of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding. 

For the visual design it was important to incorporate certain element of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding. 

For the visual design it was important to incorporate certain element of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding.