Rocketmade has just won the bid to create a sports app for ski racing fans to have an ultimate mobile experience. I was assigned as a Product Designer on the project to collaborate closely with the Product Manager and the technical team and figure out the best ways to solve problems at hand. To kick it off, our team traveled to Park City, Utah.

Rocketmade has just won the bid to create a sports app for ski racing fans to have an ultimate mobile experience. I was assigned as a Product Designer on the project to collaborate closely with the Product Manager and the technical team and figure out the best ways to solve problems at hand. To kick it off, our team traveled to Park City, Utah.

Rocketmade has just won the bid to create a sports app for ski racing fans to have an ultimate mobile experience. I was assigned as a Product Designer on the project to collaborate closely with the Product Manager and the technical team and figure out the best ways to solve problems at hand. To kick it off, our team traveled to Park City, Utah.

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

The project was initiated by a collaborative effort between United States Ski Association and Ski Racing Magazine.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden their audience even more by launching a mobile app.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden their audience even more by launching a mobile app.

Ski Racing Magazine is a leading media company specializing in winter sports. They provide information in both print and web formats. Their goal was to broaden their audience even more by launching a mobile app.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

United States Ski Association is the national governing body for Olympic skiing and snowboarding, whose primary goal is to provide leadership and direction for skiers and snowboarders from top clubs around the country.

The main challenge of this product was the fact that we had 2 clients. To get ahead of that, we facilitated a series of alignment sessions for our stakeholders to align their goals – to create a great ski racing app experience. As a result, we got an understanding of what their main goals and vision were. Our technical teams were also able to get together and work ours on how we can use both of our clients' datasets in our app.

The main challenge of this product was the fact that we had 2 clients. To get ahead of that, we facilitated a series of alignment sessions for our stakeholders to align their goals – to create a great ski racing app experience. As a result, we got an understanding of what their main goals and vision were. Our technical teams were also able to get together and work ours on how we can use both of our clients' datasets in our app.

The main challenge of this product was the fact that we had 2 clients. To get ahead of that, we facilitated a series of alignment sessions for our stakeholders to align their goals – to create a great ski racing app experience. As a result, we got an understanding of what their main goals and vision were. Our technical teams were also able to get together and work ours on how we can use both of our clients' datasets in our app.

After overcoming initial challenges we came back to our team and presented the findings. Having analyzed newly baked API we became to sketch solution based on what we learned with our clients.

After overcoming initial challenges we came back to our team and presented the findings. Having analyzed newly baked API we became to sketch solution based on what we learned with our clients.

After overcoming initial challenges we came back to our team and presented the findings. Having analyzed newly baked API we became to sketch solution based on what we learned with our clients.

Upon coming back from the trip, I summarized all the findings and started working on the experience design of the app. I started by collaborating with our back end engineers to incorporate real-world data into our design knowledge base.

Upon coming back from the trip, I summarized all the findings and started working on the experience design of the app. I started by collaborating with our back end engineers to incorporate real-world data into our design knowledge base.

Upon coming back from the trip, I summarized all the findings and started working on the experience design of the app. I started by collaborating with our back end engineers to incorporate real-world data into our design knowledge base.

For the visual design it was important to incorporate certain element of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding. 

For the visual design it was important to incorporate certain element of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding. 

For the visual design it was important to incorporate certain element of the existing branding. The USSA, being a government body, was quite a mess in that regard. But the Ski Racing magazine had an identity system that was set to work great for what we were trying to achieve. It had big bold colors and headlines, modern fonts, and recognizable branding.